In 2007, emBellish began as an accessories shop with the goal to provide beautiful accessory options to the locals and tourists in the historic town of Pella, Iowa. The women owned business grew and eventually expanded into apparel in 2019 and luxurious bed & bath products in 2021. Throughout the years, emBellish continues to provide an unparalleled experience, giving styling advice and thoughtful inspiration with the goal of embellishing the lives of the wonderful women who visit Pella, Iowa. Our team values creativity, relationships and finding curated pieces with a timeless, boutique style. We hand pick items at various markets with the Midwest woman in mind, and the beauty of our size is our ability to do it all with care, making each woman feel confident and beautiful.